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| Topic: |
Book Reports
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| Number of pages / Number of words: |
6 / 1557 |
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Michael Grave's playful toaster design is Target's most popular and expensive model. It seems clear that form is now as valuable a selling point as pure, essential function. Frank Lloyd Wright, wise in his foresight, stated, "Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union" (brainyquote...
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Form and function should be one, joined in a spiritual union" (brainyquote.com).
Over 10 years ago, Target was known for its eye-catching and engaging advertising. However, its stores did not appear any different from many other discount-price retailers. In order to differentiate Target from Wal-Mart, executive management decided on a design-driven strategy...
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