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Book Reports
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Number of pages / Number of words: |
3 / 772 |
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Furthermore, through identifying consumerâs reason for doing business, companies can fine-tune its value delivering process, offering customised, efficient and superior delivering process through innovative marketing strategies.
However, limitations arise when implementing such idea within the context of an emerging market...
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As characterised by United Nations Development Program, emerging markets are countries with an increasing purchasing power parity, low gross domestic product and gross national income per capital. Furthermore, high heterogeneity exists within emerging markets and consumers themselves are perceived to have a low cognitive ability as well as technical skills...
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