Buy custom Brief on Measuring Preferences for Really New Markets
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Book Reports
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| Number of pages / Number of words: |
2 / 545 |
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In the case of very new products whose benefits are not comparable to any other product, the word perception becomes even more dangerous. This article also included a little about the consumer decision process and what occurs after the product has been purchased. "Perhaps the best positioning would be one that minimized the gap between communicated and experienced utility...
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This article also included a little about the consumer decision process and what occurs after the product has been purchased. "Perhaps the best positioning would be one that minimized the gap between communicated and experienced utility." As we have said in class, you don't want your customers to experience dissonance after they have purchased your product
OPINION:
This article was very technical like some of the other articles that I have read for Consumer behavior...
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