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| Topic: |
Book Reports
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| Number of pages / Number of words: |
8 / 2122 |
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Strategy canvas enables companies to see future. Authors suggest that the new value curve of a company should have focus, divergence and compelling tagline.
Book suggests that Blue ocean strategy can be created by any of the six different approaches (six path framework). All these approaches help companies to reconstruct market boundaries...
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All these approaches help companies to reconstruct market boundaries. The different approaches companies can use are - looking across alternative industries, looking across strategic groups, redefining buyer group, considering offering complementary product or services, changing functional/emotional orientation of industry and adapting to external trends before time...
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