Buy custom Assorted Canned Beverages (various Manufacturers)
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| Topic: |
Book Reports
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| Number of pages / Number of words: |
3 / 782 |
Essay's paper body
With bottle sales running strong, the brand's
marketing team decided to put an illustration of the bottle on Orangina
cans in 1995. "We needed to communicate that message of premiumness on
the 12-ounce can," says Orangina marketing executive Raja Kort. "We
found that the image of the bulby bottle does that job, because it takes
the concept and image of the product and transfers it to the package...
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"We
found that the image of the bulby bottle does that job, because it takes
the concept and image of the product and transfers it to the package."
Kort's mention of "premiumness" speaks to a key element of the
bottle/can schism: Glass bottles just look classier than cans.
Anheuser-Busch marketer David English says this factored heavily in the
brewery's decision to begin depicting Michelob's trademarked bottle
shape on the product's can design in 1996...
Essay fragment
General points of the essay
Assorted Canned Beverages (various Manufacturers)
Breast vs. Bottle
Time In A Bottle
Bottle Rockets
soda bottle
Bottle Water
A Closer Look From The Other Side Of The Bottle
Mini-Bottle Controversy
Bottle nosed dolphins
breastfeed or bottle-feed?
Soda bottle rocket
Bottle Nosed Dolphin
The Bottle-nosed Dolphin
Litreture Essay** The Killing Bottle**
competition in the bottle water industry
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