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In the 90's Apple made the momentous strategic decision not to license its technology and Microsoft with its Windows operating system quickly dominated the market. Apples share of the worldwide market for PCs decreased continuously to the lowest level of just about 2%.
Steve Jobs, one of the founders of Apple Computer, who left the company in 1985 to start his own business with NeXT Computer and Pixar Animation Studios, returned to the company as CEO seven years ago...
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In the 90's Apple made the momentous strategic decision not to license its technology and Microsoft with its Windows operating system quickly dominated the market. Apples share of the worldwide market for PCs decreased continuously to the lowest level of just about 2%.
Steve Jobs, one of the founders of Apple Computer, who left the company in 1985 to start his own business with NeXT Computer and Pixar Animation Studios, returned to the company as CEO seven years ago...
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General points of the essay
With Microsoft and PC's dominating a large majority of the computer market (an estimated 90%), what has allowed Apple/Macintosh to survive and expand as a business?
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