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Topic: Biographies
Number of pages / Number of words: 2 / 371
Essay's paper body

Online advertising—including behavioral targeting advertising—is the type of advertising most US marketers use to reach specific customer segments, according to a May 2008 Compete survey.

And while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organization today, a full 84% indicate that it will be more important three years from now...


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Online advertising—including behavioral targeting advertising—is the type of advertising most US marketers use to reach specific customer segments, according to a May 2008 Compete survey.

And while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organization today, a full 84% indicate that it will be more important three years from now...


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