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| Topic: |
Biographies
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| Number of pages / Number of words: |
5 / 1271 |
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Starbucks even has partnerships with other companies for stores in Europe to give them further knowledge about the operating environment.
Aside from improving relations between the strategic side of management and the operations side, Smith has also improved Starbucks' information systems, financing, and legal affairs (Ouchi A1)...
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In the past, coffee was generally treated as a commodity and quality was considered secondary to cost. Both men saw the opportunity to expand this experience, particularly the interactions between the customers and employees. To change this, Smith and Shultz created an appealing environment that included using all the sensory appeals...
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Orin Smith CEO Starbucks
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