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Essay's paper info
| Topic: |
Biographies
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| Number of pages / Number of words: |
4 / 1113 |
Essay's paper body
That same year, McDonald's Sweden established and educated an Environmental Board composed of top executives in the company. In addition, every store manager and owner/operator took a one-day course on The Natural Step.
By March 1995, the company had launched a multimedia training program that was developed in collaboration with TNS Sweden to assist in educating the entire workforce...
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The CD-ROM-based program illustrates a vision of a sustainable society, introduces the concept of an ecologically sustainable economy, and addresses how the principles of The Natural Step make sense within the context of McDonald's Sweden's business. In the meantime, the company's environment team began producing an internal magazine, newsletter, and regular videos highlighting the company's environmental activities and progress...
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