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| Topic: |
Biographies
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| Number of pages / Number of words: |
12 / 3180 |
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Another bold move Matsushita did was to take a trip to the United States of America to study western industries. When he returned, he decided to focus his business efforts in establishing products in Japan then bringing them to America. This would require a strong product and a powerful image which can only be made possible with training employees and extensive marketing...
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This would require a strong product and a powerful image which can only be made possible with training employees and extensive marketing. In order to sustain his company expansion and continued drive for quality, an alliance with Philips in 1952 provided Matsushita Electric Co. with additional support in patenting and marketing new technologies...
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General points of the essay
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