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Essay's paper info

Topic:	American History
Number of pages / Number of words:	2 / 313

Essay's paper body

Submitted by lyky1110 on January 28, 2007

Category: Business

Words: 1239 | Pages: 5

Popularity Rank: 9,279

Average Member Grade: N/A (Add a Comment / Grade this Paper)

Case Title:

Authors: John A. Quelch and Bruce Isaacson

Publication: McGraw-Hill

Key Issues:

' How can Goodyear be more competitive and maintain its leader position?

' How to launch Aquatred effectively?

Factors that should be taken into consideration:

' Intense competition

Although Goodyear was the leader in U...

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