It was designed to be very theatrical, a concept essential to the vast majority of demonstrations during the week of the Democratic Convention. The Yippies, hippies and others who were protesting the war had lived a greater portion of their lives with the medium of television around than older generations...
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They had learned how to manipulate the mass media with theatrical actions and exciting words. The camera could not deny action and excitement when its other option was static, boring, talking heads. Abbie Hoffman perfectly expressed this fact when he said, "You got a TV set? That's a jungle. You think that gives a shit about words, lineal concepts? We get on that tube ...