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25 Svengren, L. and Johansson, U. 2005. “Marketing and Design: Rivals or Partnersâ€. Design Management Review. Vol. 16 Number 2. Page 36-41.
26 BEUKER Ralph, “Braun design: Dream real products, make real products: An interview with Peter Schneiderâ€,
Design Management Journal; Fall 2001; 12, 4; ABI/INFORM Global pg...
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27 Vargo, Stephen L., Robert F. Lusch. 2004. “Evolving To A New Dominant Logic For Marketingâ€.
Journal of Marketing. 68 (January), pp. 1-17.
28 Svengren, L. and Johansson, U. 2005. “Marketing and Design: Rivals or Partnersâ€. Design Management Review. Vol. 16 Number 2. pp. 36-41.
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Will design be the next big issue in Marketing
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