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Topic: Business
Number of pages / Number of words: 4 / 949
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Hence, this lets Wal-Mart offer a wider variety than competitors and reduce stock outs. EDLP, promotions and “Rollback” are widely used in the pricing system. Capability of pricing nationally and locally permits a 2-4% pricing differential between Wal-Mart and its best competitors in most market...


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To provide efficiency in this field they try to simplify and decentralize promotions. Moreover Wal Mart pays attention to cost reduction even in this field: in fact advertising-to-sales ratio was in 2000 0,3%, much less than competitors. Community involvement, which reflects Wal-Mart culture, is used as a marketing tool...


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