|Number of pages / Number of words:||7 / 1941|
Mr. Vora anticipated early arrival of the papers, which would permit the company to place the I.S.I certification mark on its packages and to refer to the mark in company advertising and selling. He looked upon the I.S.I certification mark as a valuable aid towards building a reputation among the trade and consumers as to the quality and purity of the product...
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The competitive product Champion bore the I.S.I certification mark on its packages.
*This case was made possible by the cooperation of Small Industries Extension Training Institute, Hyderabad.
When entering the business Mr. Vora had no definite data regarding the volume of sales that had been obtained by Muller and Phipps for Quaker Oats before the embargo, nor did he know the sales figures for Champion Oats...
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