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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1370 |
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This is based on the fact that the decision of what contact lens to purchase considerably relies upon the availability of products carried by ECPs. As a result, we estimate that 1-Day Acuvue will capture 849,139 customers in a year.
Characteristics of Potential Market
The Western regional launch data shows that the vast majority of customers use both eyeglasses and contact lenses, with the average use of contact lenses being 4...
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These customers were classified as "part time users". With respect to the vision correction they previously used, disposable lens users will be most likely to migrate to 1-Day Acuvue, with 6.28% migration rate as shown in Exhibit 2, while "never tried" or "dropouts" are less likely to opt for 1-Day Acuvue in spite of the huge potential...
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