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Topic: Business
Number of pages / Number of words: 2 / 288
Essay's paper body

Strengths

? Mutual fund industry growth leader

? Growing at 30% per year

? Lowest average expense ratio

? 74% of funds earned above average returns (2001)

? Added 800k shareholders accounts (2001)

? Spent $.20 of every $10,000 invested to drum up new business

? Very low employee turnover

? Effectively utilize dashboards to interrogate and integrate real time metrics into staff meetings

? Ability to retain customers and obtain additional investments

Weaknesses

? $50 billion in assets leave Vanguard every year

? Net cash flow decreased from 46 to 40 billion from 2001 to 2002

? Redemption rates rose 2% (2000)

? Marketing research measures were qualitative and not quantitative

? Most brokerage firms do not recommend Vanguard funds to their clients to do lack of sales commissions

Opportunities

? Appeal to clients by emphasizing "speed, low expense ratio"

? Pick up 1/3 of any increase in mutual fund assets

? Over 40% of customer transactions were conducted on the internet, increasing cost efficiency (2001)

? Top name in mass-marketed industry despite extremely low advertising spending

? Commissioned major client segmentation study to market more effectively to existing customers (2003)

? Increase amount of data collected on customers to market more effectively to existing and new customers

? Increase brand awareness

? International expansion Threats

? Must attract new business every year to compensate $50 billion loss

? Business must continue to change/adapt to the evolving socio-economic cycle to remain competitive

? Short term investors looking for a quick return

? Cross-over, and Roll-over clients withdrawing large sums of money and re-investing with other financial institutes

? Poor Index/Stock market performance

? Aggressive competition

? International expansion into low populated countries

? Institutional and regulatory barriers


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Strengths

? Mutual fund industry growth leader

? Growing at 30% per year

? Lowest average expense ratio

? 74% of funds earned above average returns (2001)

? Added 800k shareholders accounts (2001)

? Spent $.20 of every $10,000 invested to drum up new business

? Very low employee turnover

? Effectively utilize dashboards to interrogate and integrate real time metrics into staff meetings

? Ability to retain customers and obtain additional investments

Weaknesses

? $50 billion in assets leave Vanguard every year

? Net cash flow decreased from 46 to 40 billion from 2001 to 2002

? Redemption rates rose 2% (2000)

? Marketing research measures were qualitative and not quantitative

? Most brokerage firms do not recommend Vanguard funds to their clients to do lack of sales commissions

Opportunities

? Appeal to clients by emphasizing "speed, low expense ratio"

? Pick up 1/3 of any increase in mutual fund assets

? Over 40% of customer transactions were conducted on the internet, increasing cost efficiency (2001)

? Top name in mass-marketed industry despite extremely low advertising spending

? Commissioned major client segmentation study to market more effectively to existing customers (2003)

? Increase amount of data collected on customers to market more effectively to existing and new customers

? Increase brand awareness

? International expansion Threats

? Must attract new business every year to compensate $50 billion loss

? Business must continue to change/adapt to the evolving socio-economic cycle to remain competitive

? Short term investors looking for a quick return

? Cross-over, and Roll-over clients withdrawing large sums of money and re-investing with other financial institutes

? Poor Index/Stock market performance

? Aggressive competition

? International expansion into low populated countries

? Institutional and regulatory barriers


Essay fragment

General points of the essay

Analysis of the 2001 USA Patriot Act I Just Wanna Be Average Indian Mutual Fund Industry Beat The Average Investor’s Returns With The Simplest Investment Portfolio Costco - Sustainable growth model, 1997-2001 Data Analysis of a Mutual Fund Hedge Funds: Mutual Funds' Twin Brother? Is The Industry Attractive And What Are Its Prospects For Above-Average Profitability? Nucor Corporation in 2001: Pursuing Growth in a Troubled Steel Industry Vanguard SWOT analysis 2001 A Space Odyssey Analysis i just want to be average industry average Technical Analysis and Mutual Funds. Testing Trading Rules The Impacts of September 11, 2001 on the Aviation Industry's Marketing Mix

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