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The traditional means of calculating price would have been to consider the cost of manufacturing the product and adding extra to make a profit. With consumers from diverse classes where everyone has different levels of purchasing power, opportunities like discounts, negotiable credit terms, bargains and specials have been introduced and in some instances quite successfully...
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Furniture and appliance store Courts endlessly advertises their affordable pricing plans from their higher purchase packages to their ‘nothing down’ tag line.
While the price of the product plays a very important part in determining if the company can stay afloat, if a company has no consumer it makes for a moot point...
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