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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 4152 |
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"People like to know why their plane is delayed rather than just get the bad news," adds Barry Fleming, the company's head of marketing.
As far as Travelocity's online strategy is concerned, there's one word that sums up its approach: personalisation. The brand is convinced the travel market is on the verge of splitting between services that compete mainly on price and those that are competitive yet take the time to personalise services so customers remain loyal...
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The brand is convinced the travel market is on the verge of splitting between services that compete mainly on price and those that are competitive yet take the time to personalise services so customers remain loyal.
The first step in this process has been for the brand to make clear to the public what it sees as its own personality - a branding exercise that has focused heavily on a TV campaign fronted by veteran travel presenter Alan Whicker...
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