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Buy custom THE MCDONALD’S CASE: STRATEGIES FOR GROWTH

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Topic: Business
Number of pages / Number of words: 4 / 912
Essay's paper body

Meanwhile, Americans

who were 65 and older went to quick-service

restaurants only 57% of the time and to sit-down

restaurants 43% of the time. Headed in their direction

are the Americans in the boomer demographic--ages

50 to 64--who ate at fast-food restaurants for 65% of

their meals and at full-service restaurants for 35%

(Figure 2)...


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Headed in their direction

are the Americans in the boomer demographic--ages

50 to 64--who ate at fast-food restaurants for 65% of

their meals and at full-service restaurants for 35%

(Figure 2).

Third, convenience food is a substitute threat for

fast-food sector. Packed-food industry (Kraft,

Campbell, etc...


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General points of the essay

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