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The total sales in this segment are expected to top off at $132 million by 1986. Currently, P&G does not offer a product in this segment. The market is fragmented in this segment. Consumers are least loyal to the brand and are price sensitive. Entering this segment will drastically affect the marketing budgets and profits...
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Consumers are least loyal to the brand and are price sensitive. Entering this segment will drastically affect the marketing budgets and profits. Assuming that a product was developed for this segment and it can capture 20% of this segment the sales would top off at $26 million, resulting in profits and marketing budget of $3...
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