Buy custom The Impacts of September 11, 2001 on the Aviation Industry's Marketing Mix
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The effects of the 9/11 attacks continue to harm the industry significantly to this day. The fear of recurrence
of the 9/11 tragedy causes the public to avoid air travel. So we can clearly see the trend of decline in demand; the passenger traffic is still well below 2000 level. The new security checks, random searches and new airline ticket fees cause more individuals take road trips, which again prevent the recovery of the demand...
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The new security checks, random searches and new airline ticket fees cause more individuals take road trips, which again prevent the recovery of the demand. The enactment of new security policies incurs additional cost. Declined passenger demand combined with the increased cost leads the industry to face accumulated net losses...
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