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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 827 |
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And also put pressure on the profit for auto sales.
It is thought that advertising increases the global competition on the US from foreign automakers. So a school of thought in industrial economics seeks the informative side of advertising, saying that advertising does make markets more competitive and reduces income by giving buyers information about price and quality...
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These views are being distinguished by examining the effect of advertising on competition in the US auto industry. The data included advertising, sales, profit, and market-share figures for General Motors, Ford, and Chrysler over a 25-year period from 1970 to 1994. Asking if advertising increases or decreases profit...
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General points of the essay
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