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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2625 |
Essay's paper body
The purpose of strategic planning is to find ways in which the company can best use its strengths to take advantage of attractive opportunities in the environmentâ€
The Boston Consulting Group Approach:
The Boston Consulting Group Approach a company classifies all its SBUs according to growth share matrix...
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SBUs are defines as;
1: Stars: These are high growth, high share business or products. They often need heavy investment to finance their rapid growth. Eventually their growth will slow down they will become cash cows.
2: Cash Cows: These are low growth, high share business or products. These established and successful SBUs need less investment to hold their market share...
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General points of the essay
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