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Topic: Business
Number of pages / Number of words: 24 / 6719
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The implementation of the strategy must be continually assessed to ensure relevance to the unit’s current situation. Finally, the band will need to check its strategy over the next few years to ensure it is in line with the Army’s overall mission in Europe.

Organizational Background

The United States Army Europe Band and Chorus (UB) is one of the Army’s oldest musical units, activating in 1940 (USAREUR, 2008)...


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The organization consists of roughly 100 soldier-musicians that perform over 200 engagements per year throughout Europe and Africa. While performing for and supporting the military and their families is the unit’s priority, the band and chorus also serve as the United States’ musical ambassador’s in Europe and help to create bonds of friendship and camaraderie that further the Army’s greater strategic goals...


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