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Topic: Business
Number of pages / Number of words: 7 / 1828
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These companies use aggressive price-cutting, up to 20%, for their drinks.5 Other competitors are small local coffeehouses, and other coffee brands like Tully’s and Pete’s Coffee. Their direct competitors for the new product line are Orange Julius, Jamba Juice, fast food chains such as McDonald’s and Burger King, and other small coffee alternative providers...


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Their direct competitors for the new product line are Orange Julius, Jamba Juice, fast food chains such as McDonald’s and Burger King, and other small coffee alternative providers.

Complementors

Starbucks recently teamed up with Bank One to offer the Starbucks Card Duetto Visa.7 This is a stored-value card and traditional credit card...


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