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Starbuck's Planning Speech

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Topic:	Business
Number of pages / Number of words:	2 / 407

Essay's paper body

Starbucks. Retrieved November 4, 2004, from

http://en.wikipedia.org/wiki/Starbucks

Assignment 3. (2007). The Starbucks Mini-Case. Retrieved November 4, 2004, from http://courses.washington.edu/misman/Ass3.htm

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Shortly after Howard Schultz joined Starbucks in 1982 he wanted to start selling coffee in addition to just the beans and equipment. The owners didn't agree with Schultz and in 1885 he left Starbucks and started a coffee bar chain that 2 years later bought Starbucks and adopted the Starbucks name.

Schultz conducted his situational analysis by gathering information on Italian espresso bars...

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