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Starbucks had made this commitment not only because it was the right thing to do, but also because its workforce was aware and concerned with global environmental and poverty...
One answer would be to apply new approaches to marketing in China: stretching premium brands vertically to reach the mass market, for example...
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Starbucks had made this commitment not only because it was the right thing to do, but also because its workforce was aware and concerned with global environmental and poverty...
One answer would be to apply new approaches to marketing in China: stretching premium brands vertically to reach the mass market, for example...
Essay fragment
General points of the essay
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