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Topic: |
Business
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Number of pages / Number of words: |
2 / 533 |
Essay's paper body
It is now competing head to head with other major airlines that have already built networks that bring intelligence to the companiesâ infrastructures. Southwest Airlines should include food and reserved seat services as its competitors do.
According to a model developed by Hambrik and Fredrickson, the strategies of Southwest Airlines have an imperative concept of how the company obtains its goals...
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However, by expanding its services in longer haul markets, it is recommended that since Southwest Airlinesâ customers are no longer the domestic buyers of short-haul services who are quite sensitive to prices, the company should address new arenas and vehicles with strategies targeting customers in long-haul markets by providing a vast network of integrating hub & spoke system with their own system...
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fountain head
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