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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 888 |
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I would suggest revamping its marketing campaign. Remind consumers of your lower prices, remind them of the excellent customer service awards you earned, and remind them of the quick turnaround times mastered by Southwest.
- At this point, with oil prices skyrocketing continue to practice fuel hedging...
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Gas prices are not showing any signs of lowering so locking in a good rate would enable them to keep low fares.
Recommendation
Southwest needs to restart its marketing campaign and stay its course. The strategy that Southwest has shown is remarkable and should only get better if they continue to be who they are...
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