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Topic: Business
Number of pages / Number of words: 6 / 1462
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By being involved in the growing number of alliances “between hardware designers and creative game-software developers”, Sony has recognised and taken advantage of this “valuable means of growth” (Singh et al, 2005). These alliances contribute to Sony’s relational resources.

The combination of Sony’s various tangible and intangible resources has allowed it to sustain and maintain a distinctive competency among competitors, which in turn adds to its sustainable competitive advantage...


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These alliances contribute to Sony’s relational resources.

The combination of Sony’s various tangible and intangible resources has allowed it to sustain and maintain a distinctive competency among competitors, which in turn adds to its sustainable competitive advantage.

Capabilities

Capabilities can be “defined in terms of the types of activity that companies perform to create value” (Hill et al, 2007)...


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