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Swot Analysis of Sonic: America's Drive-in
Opportunities: Strengths: Sonics financial performance has had a great growth in the economy. From 1992-2001, net sales increased annually by 27%,19%,25%,22%,21%,20%,17%,8%,and 18%. And on March 22, 2003, Sonic reported net income of $12.6 billion and revenue increased by 19%...
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Another opportunity is Sonic is very product differentiated. Sonic is known for its unique made-to-order menu items. Sonic continues to support menu innovations, such as its breakfast menu, Sonic Summer Nights, toaster sandwiches, extra-long cheese coneys, and frozen and fountain favorites. Hamburgers are made to order and served in aluminum foil, preserving the heat and drinks are served in Styrofoam cups to preserve the cold...
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