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Business
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| Number of pages / Number of words: |
3 / 764 |
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Smirnoff vodka is ‘the world’s leading premium vodka’, and is characterised by its unique smooth taste (Diageo 2004). Smirnoff vodka was launched in the early 19th century, and is the brands oldest ‘cash cow’ product. In 1999, Smirnoff launched Ice, a RTD premixed citrus flavoured vodka beverage for the 18-27 year old male market...
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Following this, Smirnoff Black Ice was launched with a slightly higher alcohol content. Since their launch, more than 2 million bottles of Smirnoff Ice have been sold (Diageo2004). The Smirnoff brand now has several vodka variants, as well as Smirnoff Twist – a citrus flavoured vodka launched in 2000...
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