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In her essay, Bordo explores how present-day advertisements, drawing on the historical and cultural constructions of gender, shape and define the ideologies of woman's sexuality and position in society.
Bordo is a philosopher who focuses on the image of the human body in relation to today's popular culture and society...
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Her writings are derived from the translations of advertisements that consume the market place and media (Bordo 139). She talks on how our perceptions of women and women's bodies are greatly influenced by the ideals and expectations of the "perfect woman" illustrated in the media. Bordo makes it a point to call out the gender roles and stereotypes embedded in the advertising world and how they shape the way members of society are thought of and accepted both physically and socially...
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