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Topic: Psychology
Number of pages / Number of words: 2 / 286
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Segmentation research is important in defining the marketplace. Structure is provided in terms of grouping like-minded consumers (or businesses) in meaningful ways. A major purpose of segmentation research is to identify sub-markets and their profit potential.

Segmentasi pasar dapat didefinisikan sebagai proses membagi pasar menjadi bagian/bagian atau irisan/irisan konsumen yang khas yang mempunyai kebutuhan atau sifat yang sama dan kemudian memilih satu atau lebih segmen yang akan dijadikan sasaran...


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Segmentation research is important in defining the marketplace. Structure is provided in terms of grouping like-minded consumers (or businesses) in meaningful ways. A major purpose of segmentation research is to identify sub-markets and their profit potential.

Segmentasi pasar dapat didefinisikan sebagai proses membagi pasar menjadi bagian/bagian atau irisan/irisan konsumen yang khas yang mempunyai kebutuhan atau sifat yang sama dan kemudian memilih satu atau lebih segmen yang akan dijadikan sasaran...


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