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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 833 |
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Of the repeat guests only 5,750 are multi-property stays, and this is the number we need to work on first in order to start establishing the Rosewood brand. If we can increase this number before we go throwing the name Rosewood all over our properties, then when people find out that Rosewood was behind the scenes from the beginning, it has the potential to spark interests in exactly what all Rosewood may have to offer...
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Since it costs more to go out and get new customers, we should focus on the ones we already have, with particular interest shown to the repeat guests that have only stayed at one particular hotel. It is obvious that this particular group of people is satisfied with what Rosewood has to offer in the lines of luxury and service; now we need to let them know that there is more on the table than just that one hotel...
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