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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2887 |
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Kathon MWX prolongs the life of the metalworking fluid by a period of 4 weeks on an average in comparison with only 3 days to 2 weeks if the competitor biocides are used. Hence, Kathon MWX is 2 to 10 times as effective as the substitutes offered by Rohm and Hass' competitors. Despite these noteworthy distinguishing factors, the sales of Kathon MWX in the first 5 months of its launch have been far below the target sales...
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Despite these noteworthy distinguishing factors, the sales of Kathon MWX in the first 5 months of its launch have been far below the target sales.
Separately, Rohm & Haas does not enjoy good brand awareness in the US metalworking fluid market, since its products are sold to customers as "Private Label products"...
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