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Buy custom Radio goes Sky-High at XM Satellite radio

Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1925
Essay's paper body

XM radio also has their service on three airlines, jet blue airways, Air Tran Airways and United Airlines; this may entice new customers who listen to the sound on a long haul flight (RadioSatellite, 2007). Although the hardware is important and consumers have their aesthetic preferences it is the actual service provision that will attract consumers, the ‘total product’ as the company is selling the satisfaction use or the benefit the consumer wants (Perreault Jr & McCarthy, 2006)...


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Although the hardware is important and consumers have their aesthetic preferences it is the actual service provision that will attract consumers, the ‘total product’ as the company is selling the satisfaction use or the benefit the consumer wants (Perreault Jr & McCarthy, 2006).

XM is reported to have 170+ channels, 90+ of those channels are streaming entertainment, where Sirius only has 165+ channels 80+ of those channels streaming...


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General points of the essay

A Comprehensive Study of the Satellite Radio Industry: Business Proposal for Sirius Satellite Radio Inc Radio goes Sky-High at XM Satellite radio SIRIUS Satellite Radio Sirius Satellite Radio Marketing Plan United Airlines Service Offering XM Satellite Radio Case Study XM Satellite Radio Market Entry Plan XM Satellite Radio Cellular Radio, Isdn Networks And Satellite Communications Tuning in to Satellite and Digital Radio Radio Caroline: Pirate Radio and Pop Music in the 60’s Satellite Radio and Howard Stern Satellite Radio Side by Side Comparison of Satellite Radio Deals Currently on the Market

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