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Essay's paper info
| Topic: |
Book Reports
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| Number of pages / Number of words: |
4 / 1051 |
Essay's paper body
Burneys pointed out in the Introduction to his Bill:
"Today, a counsel for public relations does not enjoy the status and responsibility of esteemed professions such as law, medicine, architecture and engineering -- professions which require licensing and registration? The status quo produces two victims: (1) clients or employers of public relations practitioners who usually have no standard by which to measure qualifications and (2) qualified practitioners whose positions are demeaned by those lacking the experience, education, skills and integrity that true professionals have long labored to attain...
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Equally important, the public interest is poorly served when those who heavily influence the channels of communication and action in a media-dominated society are inept or worse."
Burneys' words help PR practitioners to appreciate that not only do they owe it to their profession but to the public to become licensed...
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