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Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 702
Essay's paper body

Although in the past most programs have tried to appeal to the general public, recently due to the large number of programs, camps have begun to establish target markets. Defining a target demographic determines a marketing strategy which can reach those who will react positively to product catered to their interests...


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In order to effectively market a camp, one must define services that the camp provides to the community and identify the camp's position in the market.

Certain elements are required for effective marketing:

  • overall camp objectives
  • an assessment of the camp marketing environment
  • a local community profile
  • Profile of target markets
  • an implementation plan
  • a marketing budget
  • evaluation procedures

Schedules (if applicable)

Budget or cost breakdowns (if applicable)

Methods of monitoring costs and quality (if applicable)...


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