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In some cases, such as when a product is so novel it creates anew category of product and has few competitors, the information is simply intended to explain what the product is and may not mention any competitors.
In other situations, where the product competes in an existing market, informational promotion may be used to help with a product positioning strategy...
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This is often seen on the Internet where software companies allow for free demonstrations or even free downloadable trials of their products.
For products with an established customer-base, promotion can encourage customers to increase their purchasing by providing a reason to purchase products sooner or purchase in greater quantities than they normally do...
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