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Book Reports
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| Number of pages / Number of words: |
41 / 11404 |
Essay's paper body
Wants become demands when they are backed up by purchasing power.
PRODUCTS are a bundle of utility that can be offered to a market of attention, acquisition, use or consumption that might satisfy a need or a want.
VALUE is the customer’s estimate of this products overall capacity to satisfy his or her needs, that is it a bundle of benefits, customer expect from a given product or service...
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Wants become demands when they are backed up by purchasing power.
PRODUCTS are a bundle of utility that can be offered to a market of attention, acquisition, use or consumption that might satisfy a need or a want.
VALUE is the customer’s estimate of this products overall capacity to satisfy his or her needs, that is it a bundle of benefits, customer expect from a given product or service...
Essay fragment
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