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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1160 |
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(Handheld GPS remains GPS market leader, sustains uptrend, 2008) and currently USA is the second largest GPS market after Japan. Hence we can see that even when the market is growing we are losing our share to Posthaste. Penetration of GPS devices in the core outdoor segments which include backpacking, hiking and hunting, which is our target segment, was at 5% in August 2007...
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Penetration of GPS devices in the core outdoor segments which include backpacking, hiking and hunting, which is our target segment, was at 5% in August 2007. (Magellan® Reinvents Handheld GPS with New Triton™ Handheld Series Featuring Industry-First National Geographic Alliance, 2007). The scope for growth in this segment is huge and if we don’t launch a product which caters to the customers’ demands we might lag behind as other players like Garmin are also jumping into this sector and we are already late by two years...
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