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| Topic: |
Business
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| Number of pages / Number of words: |
23 / 6294 |
Essay's paper body
Both public relations and marketing help apply their concepts to each area of the industry, or issue that is being addressed. Public relations managers handle organizational functions such as media, and investor relations, "which do more than tell a story." Public relations managers must understand the attitudes, concerns of the community, consumer, employee, and public interest groups in order to establish a relationship...
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(Hung 2005)
PR Issues Identified
In order for Riordan to achieve profitability, they will need to restructure how it is they do business in regards to the consumer, employees, and their investors. Riordan's public relations will need to focus on creating a better customer information database that will capture new and current customer's information...
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