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English
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| Number of pages / Number of words: |
3 / 712 |
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Yet what makes this self-which-he-might-be enviable? The envy of other. Publicity is about social relations, not objects. Its promise is not of pleasure, but of happiness: happiness as judged from the outside by others. The happiness of being envied is glamour.
It is important here not to confuse publicity with the pleasure or benefits to be enjoyed from the things it advertises...
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Publicity is effective precisely because it feeds upon the real. Clothes, food, cars, cosmetics, baths, sunshine are real things to be enjoyed in themselves. Publicity begins by working on a natural appetite for pleasure. But it cannot offer the real object of pleasure and there is no convincing substitute for a pleasure in that pleasure's own terms...
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General points of the essay
Advertising Versus Publicity In Pr Campigns
Corporate Social Responsibilty popularity
Envy, Beauty, and Snow White
obsession with objects in Gogol's \
Advertising Vs Publicity
publicity
What determines the perceived brightness of objects?
Envy
Collisions Of Two Objects
Graphing Round Objects
Near Earth Objects
Difference in Social Relations between City Dwellers and Rural Communities
Embeddedness in the making of financial capital: how social relations and networks benefit firms seeking financing
How do my social interactions and relations shape my sense of “here and now”?
There is bad publicity
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