Buy custom Organizational change at Continental AG
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2861 |
Essay's paper body
What has Continental AG done after the change intervention was applied and what change tools were used? Could Continental AG have been able to use a different change strategy and if so how would this have affected their business performance?
The initial change strategy
The change strategies that Continental AG has adopted is a competition based focus...
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Continental AG has made the change to a new market with focusing on innovative products and establishing a strong market position also being referred to a diversification strategy. The main drivers for change were not really the capabilities internally of Continental AG even though they were affected due to the high competition in the tire industry resulting in lower profit margins to be realized...
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