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| Topic: |
Business
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| Number of pages / Number of words: |
29 / 8021 |
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As a consequence of
these technological changes, broadcasters are investigating strategies to ensure future revenue streams. “The
economics of convergence will require people to pay for what they get†(Dennis, 2002, p. 10), through subscription
21
fees for services and channels or pay per view; although advertising revenues can lower the entry barrier to adopt
IDTV by the end user...
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Video On Demand (VOD), Personal Video Recorder
(PVR) and the Electronic Program Guide (EPG), by the end user grows slowly, but consistently. In 2004, 14% of
European households owned an IDTV (IPSOS 2004). In several countries this adoption rate is higher; for example in
the United Kingdom, 63% of the households make use of the interactive services provided by TV broadcasters and
telecom operators (OFCOM 2005)...
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