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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2181 |
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Mini-mills is continually expanding and can be found in 50% of the states. Steel mills have +/- 10% overcapacity and with additional mini-mills coming on line it will create an additional 10% capacity. This additional capacity is coming on line in the face of expected decline in demand.
The industry can be described as highly competitive market, stagnant demand, with excess capacity and numerous global competitors...
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These conditions predict possible prices wars and many rivals treading on each other's tows implementing new strategies to stay in business. However Slater and Lovett (1999) argue that firms can still make a profit with a combination of product-market focus, product differentiation and low cost.
Given Nucor's size and the industry maturity the Company can take market share away from the integrated producers or foreign producers...
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