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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 924 |
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The production and distribution processes were standardized and simplified in order to satisfy the changing market's demand. At the same time, Nokia also focused in building brand management. The management realized that mobile phones would be a commodity in the near future. The company increased spending in advertising, reallocating resources, and building brand image across the globe...
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The company increased spending in advertising, reallocating resources, and building brand image across the globe. This strategy was successful and placed Nokia among the world's most admired brands.
Nokia was facing with major trends and potential discontinuities in the 1990s. New distribution channels emerged "through a tumultuous process of expansion, acquisition and consolidation in cellular markets across the globe" (Oliff, 3)...
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