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"It was such a huge event. Everyone was talking about it. It defined pop culture for us at that time."
Marketing pop
To say MTV changed the music business is an understatement. Artists embraced the medium or faced extinction.
New acts and artists including Duran Duran, Billy Idol, Boy George, Cyndi Lauper, U2 and Madonna took advantage of their memorable looks and onscreen presence to lure viewers into their songs and launch music careers that still are going today...
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And established icons -- Dire Straits and the Rolling Stones, among them -- used it to revive their careers.
"It really affected artists in the way that record companies market their music," says Graham. "Videos have become absolutely integral in the success of a pop band."
Despite MTV creating this need, the network struggled at first...
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